Screenland 5K Goals

Why we’re putting on the Race of the Century

Purpose

The purpose of the Culver City Centennial Screenland 5K and Munchkin Kids Dash is to “develop community” in a healthful and recreational context where participants can interact in a fun, entertaining and safe way, celebrating the city’s 100-year heritage and diversity.  Screenland 5K, Inc. is a non-profit public charity 501 (c) (3) raising funds for local charities and for an extraordinary experience for volunteers, runners, spectators and partners.

Goals

Acknowledge milestones that shaped Culver City’s 100 year history of achievement with an emphasis on entertainment and athletics

Objective: Experience backlots at the Heart of Screenland’s signature studios–Sony Pictures and Culver Studios.

Objective: Feature Culver City’s role as pioneer of Olympic movement in 1932 and 1984 Games and as Special Olympics headquarters.

Objective: Recognize local notables in arts and athletics.

Objective: Commemorate Western Hemisphere Marathon and its founder, Syd Kronenthal, late Director of Parks and Recreation. Acknowledge Culver City Sister Cities Committee marathon exchange with Kaizuka, Japan.

Objective: Pass 100 points of interest on the Centennial Trail directed by entertainers, props and placards.

Champion Culver City as a destination, fostering collaboration of public & private constituencies

Objective: Show off community assets by providing an extraordinary participant experience, offering activities and venues to appeal to a variety of audiences.

Objective: Involve city agencies, clubs, schools, neighborhoods, and other interest groups to produce and promote the event.

Objective: Raise funds for constituencies in a collaborative effort of marketing (more runners), sponsorships (cash and in-kind contributions of services and products) and volunteers (reduced manpower costs).

Objective: Produce a “sustainable” event by working with Culver City Environmental Services Division and other public and private agencies to minimize footprint.

Support fitness and recreation in Culver City with an affordable, fun and safe experience

Objective: Conduct recreational activity that appeals to many abilities and demographics to demonstrate Culver City’s commitment to sound bodies and minds.


Ancillary goals or objectives:
 Provide growth experiences and leadership opportunities for volunteers and partners; Leave a legacy; Enhance civic engagement.