The purpose of the Culver City Centennial Screenland 5K and Munchkin Kids Dash is to “develop community” in a healthful and recreational context where participants can interact in a fun, entertaining and safe way, celebrating the city’s 100-year heritage and diversity. Screenland 5K, Inc. is a non-profit public charity 501 (c) (3) raising funds for local charities and for an extraordinary experience for volunteers, runners, spectators and partners.
Objective: Experience backlots at the Heart of Screenland’s signature studios–Sony Pictures and Culver Studios.
Objective: Feature Culver City’s role as pioneer of Olympic movement in 1932 and 1984 Games and as Special Olympics headquarters.
Objective: Recognize local notables in arts and athletics.
Objective: Commemorate Western Hemisphere Marathon and its founder, Syd Kronenthal, late Director of Parks and Recreation. Acknowledge Culver City Sister Cities Committee marathon exchange with Kaizuka, Japan.
Objective: Pass 100 points of interest on the Centennial Trail directed by entertainers, props and placards.
Objective: Show off community assets by providing an extraordinary participant experience, offering activities and venues to appeal to a variety of audiences.
Objective: Involve city agencies, clubs, schools, neighborhoods, and other interest groups to produce and promote the event.
Objective: Raise funds for constituencies in a collaborative effort of marketing (more runners), sponsorships (cash and in-kind contributions of services and products) and volunteers (reduced manpower costs).
Objective: Produce a “sustainable” event by working with Culver City Environmental Services Division and other public and private agencies to minimize footprint.
Objective: Conduct recreational activity that appeals to many abilities and demographics to demonstrate Culver City’s commitment to sound bodies and minds.
Ancillary goals or objectives: Provide growth experiences and leadership opportunities for volunteers and partners; Leave a legacy; Enhance civic engagement.